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About us
2Way Marketing exists because industrial firms deserve marketers who understand their world. We're two specialists from the engineering and manufacturing side of the fence, based in Dudley in the Black Country — the historic home of UK manufacturing.
Who you'll work with
Over eight years running Google Ads campaigns, paired with deep manufacturing knowledge — pressure vessels, silos and welding fabrication in particular. Runs every paid campaign personally, targeting the searches your real buyers make.
SEO specialist with over six years of agency experience, leading website and marketing projects for manufacturing and engineering companies — mainly B2B, with consumer work in the mix too. Knows how industrial buyers search, and how to get you in front of them.
What we stand for
Our logo is the chemical symbol for a reversible reaction — a two-way exchange. It's how we think marketing should work: value flowing both ways between you and your customers, and between you and us.
Engineers don't buy fluff, and we don't sell it. Plain-English reporting, honest recommendations — including "don't spend money on that" when it's true.
We only work with engineering, manufacturing and industrial companies. That focus is why we're effective — we already speak your customers' language.
Who we work with
We specialise in marketing for engineering, manufacturing and industrial B2B companies across the UK. If your customers are engineers, buyers or specifiers, we already speak their language.
Where we work
We're based in Dudley, minutes from the manufacturers, fabricators and engineering firms of the Black Country and Birmingham — and we work with industrial companies across the whole of the UK. Everything is delivered remotely or in person, whichever suits.
Get started
A relaxed, no-obligation chat: where you are, where you want to be, and whether we're the right people to get you there. If we're not, we'll say so.
Book a discovery call