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Google Ads management for engineering & manufacturing

Eight-plus years of hands-on Google Ads (PPC) experience, pointed at an industry where most competitors run ads badly or not at all. Industrial keywords are affordable, and the buyers behind them are serious — often searching with a specification sheet in hand.

Who it's for

Is this you?

For manufacturers, fabricators, precision engineers and industrial suppliers who want enquiries now, not in six months. Pay-per-click advertising is the fastest way to appear at the top of Google for the exact products and services you sell — pressure vessel fabrication, CNC machining, silo manufacture, welding services — and you only pay when a genuine prospect clicks.

What's included

How we approach it.

Keyword research that speaks engineer

Your buyers search part numbers, standards, materials and processes. We build campaigns around the terms a buyer with a spec sheet actually types — and exclude the ones that waste budget.

Campaign build & ad copy

Tightly-themed campaigns, ads written in your industry's language, and landing page advice so clicks turn into enquiries rather than bounces.

Weekly hands-on optimisation

No set-and-forget. Bids, budgets and negative keywords pruned weekly, so spend concentrates on the searches that convert into quotes and orders.

Cost-per-enquiry reporting

You'll know exactly what an enquiry costs you and which campaigns it came from — reported monthly in plain English, not a 40-page data dump.

The process

Step by step.

Account audit

If you've run ads before, we audit what's working and what's leaking budget.

Keyword research

High-intent industrial search terms mapped to your products and margins.

Campaign build

Structured campaigns, compelling ad copy, correct tracking from day one.

Launch & learn

Controlled launch with conversion tracking on every enquiry.

Weekly optimisation

Continuous bid, budget and search-term refinement to cut cost per lead.

Common questions

Straight answers.

How much should an engineering firm spend on Google Ads?
Most of our industrial clients see meaningful results from £500–£2,000/month in ad spend, because industrial keywords cost far less than consumer ones. We'll recommend a figure based on your sector's actual click prices — and tell you honestly if search volume is too low to bother.
How quickly will we see enquiries?
Google Ads is the fastest channel: campaigns can generate enquiries within days of launch. Expect the first month to be about gathering data and the second and third to be about driving cost per enquiry down.
Do you handle Google Shopping or just search ads?
Search is the core for industrial B2B, but where clients sell products online — fittings, fasteners, components — we run Shopping and Performance Max campaigns too.

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