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STRATEGY
Most industrial firms don't have a marketing problem — they have a joined-up-thinking problem. Activity without strategy burns budget. As a marketing strategy agency focused on engineering and manufacturing, we build the plan first, so every pound afterwards has a job to do.
Who it's for
Built for engineering and manufacturing SMEs that have grown on word of mouth and repeat business, and now need a deliberate plan for growth — whether that's entering new markets, launching a new capability, or reducing reliance on one or two big customers. If your current marketing is “a website and the occasional trade show”, strategy is where to start.
What's included
We map who you're really competing against online — often not who you compete with offline — and where the untapped search demand sits in your sector, from fabrication services to niche components.
Industrial buying is slow and multi-staged: specification, shortlist, tender, order. We plan marketing activity for each stage, so you're visible long before the formal enquiry.
A rolling 90-day marketing plan with clear priorities, owners and deadlines — reviewed with you every quarter and adjusted by what the numbers say.
We agree what success looks like in numbers — enquiries, cost per lead, pipeline value — and report against it monthly in plain English.
The process
We learn your business: products, capabilities, margins, best customers and capacity.
Market, competitor and keyword research to find where the demand actually is.
Positioning, priority channels and messaging — agreed with you, in writing.
A concrete quarterly plan: actions, owners, budgets, deadlines.
Quarterly reviews against the KPIs — double down on what works.
Common questions
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Get started
A relaxed, no-obligation chat: where you are, where you want to be, and whether we're the right people to get you there. If we're not, we'll say so.
Book a discovery call