How we look after your information.

Who we are

2Way Marketing ("we", "us") is a marketing agency based in Dudley, West Midlands. We are responsible for the personal information you give us through this website. You can contact us about anything in this policy at hello@2waymarketing.co.uk.

What we collect

• Enquiry form: your name, company, email address, what you'd like help with, and anything you write in your message.
• Checklist download form: your name, email address, company (if given) and whether you'd like marketing emails.
• Emails you send us: your email address and whatever you choose to include.

We don't ask for sensitive personal information and we'd ask you not to send it.

Why we use it, and our legal basis

• To reply to your enquiry and arrange a call — because it's in our legitimate interests to respond to people who contact us, and to take steps you've asked for before any contract.
• To give you the checklist you requested — legitimate interests.
• To send you marketing tips by email — only if you tick the box to say yes (consent). You can unsubscribe at any time using the link in any email or by emailing us.
• To run our business and meet legal obligations — for example keeping records for tax and accounting if you become a client.

Who we share it with

We never sell your information. We use a small number of trusted service providers to run this website and our email, who process information on our behalf:

• Netlify — hosts this website and processes form submissions. Netlify may process data outside the UK, including in the United States, under appropriate safeguards.
• Zoho — provides our business email, using its EU data centre.
• Google Fonts — when you load this website, your browser requests our fonts from Google, which receives your IP address as part of that request.

How long we keep it

• Enquiries that don't lead to working together: up to 12 months, then deleted.
• Clients: for as long as we work together, plus up to six years for legal and accounting purposes.
• Marketing emails: until you unsubscribe.

Cookies and analytics

We use Google Tag Manager to manage the measurement tools on this site, such as Google Analytics, which tell us how visitors find and use our pages so we can improve them. Google may also help us measure whether our own advertising is working.

These cookies are only set if you click “Accept” on our cookie banner. If you click “Reject”, or ignore the banner, no analytics or advertising cookies are set. We remember your choice in your browser so we don't ask on every page.

You can change your mind at any time using the cookie settings link, which is also in the footer of every page. Information collected this way is processed by Google LLC, which may transfer it outside the UK under appropriate safeguards.

Your rights

Under UK data protection law you can ask us to: give you a copy of the information we hold about you; correct it; delete it; restrict or object to how we use it; or transfer it to you or someone else. Where we rely on consent, you can withdraw it at any time. To do any of these, email hello@2waymarketing.co.uk — we'll respond within one month.

If you're unhappy with how we've handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

Changes to this policy

We'll update this page if anything changes. The date at the top shows when it was last revised.