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Social media marketing for industrial B2B

Industrial buyers check you out before they enquire — and a dead social presence quietly costs you deals. We keep you visibly active where your buyers are (LinkedIn above all), and run paid social campaigns that put your capabilities in front of the specifiers and MDs who haven't found you yet.

Who it's for

Is this you?

For engineering and manufacturing companies who know their buyers are on LinkedIn but don't have the time — or the content — to show up there consistently. Also for firms recruiting skilled trades, where an active, credible social presence directly helps attract welders, machinists and engineers.

What's included

How we approach it.

Organic content, planned and posted

A steady drumbeat of posts that show capability — projects, plant, people, know-how — planned monthly and posted for you, without you having to think about it.

LinkedIn for B2B

The platform where engineering decision-makers actually are. Company page management and content that builds credibility with specifiers, buyers and procurement teams.

Paid social & retargeting

Targeted campaigns reaching buyers by industry, job title and location — and retargeting that stays in front of people who've already visited your website.

Measured like marketing, not vanity

Followers don't pay invoices. We report on reach into your actual target market, engagement from real buyers, and the enquiries social generates.

The process

Step by step.

Audit & plan

Review your current profiles and agree the content themes that show capability.

Content engine

A monthly content calendar: projects, plant, people, expertise.

Consistent posting

We publish and manage it — you just supply the odd photo from the shop floor.

Paid amplification

Targeted campaigns to buyers by job title, industry and location.

Report & refine

Monthly reporting on real reach and enquiries, not vanity metrics.

Common questions

Straight answers.

Does social media actually work for engineering companies?
Yes — but as credibility and awareness, not usually as a direct lead machine. Buyers shortlist companies that look alive and capable; a LinkedIn feed of real projects does that. Paid social then extends that proof to buyers who've never heard of you.
Which platforms should an industrial firm be on?
LinkedIn first, almost always. Facebook can work for recruitment and local presence; YouTube for capability videos. We'll tell you which to skip — most industrial firms shouldn't be everywhere.
We can't share client work — what would we even post?
More than you think: processes, machinery, materials know-how, team milestones, opinions on industry issues. We build the calendar around what you can share, and anonymise what you can't.

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Get started

Book a discovery call.

A relaxed, no-obligation chat: where you are, where you want to be, and whether we're the right people to get you there. If we're not, we'll say so.

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